What’s the Secret to turning PR into Profit? In this episode of On The Homefront with Jeff Dudan, Jeff sits down with Eric Yaverbaum, a seven-time author and PR expert who has shaped major brands and guided CEOs through some of the biggest wins and challenges in media. Eric shares fascinating insights from his career, including his early mentorship with Henry Kissinger, his experience managing PR crises, and the essential role of storytelling in building billion-dollar companies. They discuss the evolution of media in the digital age, AI's potential, and the importance of intentionality in both business and life. Don't miss this engaging conversation filled with personal anecdotes, actionable advice, and Eric's thoughts on using media exposure to move the needle for businesses. ⭐ Enjoyed this episode? Be sure to like, subscribe, and share your thoughts in the comments! Your feedback helps us grow and keep bringing valuable conversations your way. 🔗 Listen on your favorite platform: Apple Podcasts | Spotify | Google Podcasts 🔔 Subscribe so you never miss an episode! 

00:00 – Intro & Welcome 01:45 – Who Is Eric Yaverbaum? 05:32 – Mentors Matter 09:18 – PR Wins & Crises 15:10 – Lessons from Wall Street 20:03 – Startups Need PR 24:55 – Press to Profit 31:20 – Social Media Smarts 36:42 – AI & PR’s Future 41:05 – Be Authentic 44:23 – Purpose & Hope 48:05 – Key Takeaways 49:28 – 

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